Success Story

Data Analytics

Transforming Data Analytics for a Content-Level Contextual Analysis Provider​

Ad Tech company executes Real-Time contextual classification of webpages using multifold classification and interpretation models by leveraging Zimetrics tech-enabled services

Challenges

The client faced significant challenges with their existing data analytics system:​

  • Inability to handle the growing data size, which reached TBs.​
  • Limited extensibility due to a flat structure, hindering future growth.​
  • Insights only generated for limited time, leading to system timeouts when extending the period.​
  • Complex and time-consuming process for generating new insights.​

Solutions

Zimetrics enabled a seamless transition with minimal disruption to ongoing operations.​

  • Leveraging Snowflake as a warehousing solution to enable scalable and analytical insights.​
  • Adopting an incremental transitioning approach from Athena to Snowflake, starting with MVPs and progressively migrating more data.​
  • Utilizing curated data tables to optimize data readiness and time-to-market.​
  • Minimizing the learning curve by reusing Apache Airflow for data synchronization between S3 and Snowflake.​

Impact generated

86%

Boost in overall system performance​

< 8 seconds 

New explore times with Snowflake, compared to over 60 seconds with old Athena queries​

Extensible

Curated tables enabling versatile usage across dimensions, supporting internal and customer-facing insights​

3x

Enabled insights for date ranges larger than 3 times from earlier system.​

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Company

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New
“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New
“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New

Challenges

  • Third party cookie collection being phased out by major tech giants, more than 1/3 of audiences are voluntarily declining cookie tracking.
  • Advertisers are mandated to transition from cookie-less targeting to contextual targeting while improving campaign outcomes.

Solutions

Deep Learning

Models to categorize industry and subindustries relevant sections and denoise

Language Models

Interpret the key concepts from tables, graphs images and running texts

Vision Models

For layout interpretation and correlation of objects in the frame of moment captured

Impact / Metrics

90%+

F1 Score Harmonic Mean of Precision and Recall

50%+

Improved Relevancy Relative to Cookies

99.9%+

Realtime Data Exchange

Tech Stack

Group 2275
Group 2276
Group 2277
Group 2278
Group 2279

Getting from a challenge to its solution starts with just one click

Gain expertise from Zimetrics global network of experts and find practical solutions to your challenges.

Patient-Friendly Nerve Simulation Therapy Platform Resolves OAB Challenges with AWS-Based Centralized Logging Solution

Benchmarking Exercise with 8nap AI Reveals Our Client can Outperform Competitors

Zimetrics Ensures Market-Ready Medical Device with Secure Boot Implementation, Saving Costs and Time-to-Market.

Healthcare Startup Triumphs in FDA Compliance & Product Launch for Nerve Simulation Therapy Platform​

Scalable Data Pipeline & Dashboard for Medical Device Giant 

Medical Device Giant Implements Patient Outreach Program for Enhanced Patient Care

Scalable Analytics Platform Revolutionizes Medical Device Company

A Global MedTech Company Improved Diabetes Care Outcomes while Enhancing Patient Experience and Reducing Care Delivery Costs​

Ad Tech company executes Real-Time contextual classification of webpages using multifold classification and interpretation models by leveraging Zimetrics tech-enabled services​

A Regional Healthcare Payor with High Denial Rates Leverages Deep Learning-Driven Claims Submission to Reduce CSAT Loss and Streamlining Account Payable Cycles​