Success Story

AdTech

Benchmarking Exercise with 8nap AI Reveals Our Client can Outperform Competitors

Ad Tech company executes Real-Time contextual classification of webpages using multifold classification and interpretation models by leveraging Zimetrics tech-enabled services

The Need

  • The client required data engineering and analytics support to gain insights into their product’s Key Performance Indicators (KPIs).​
  • They sought periodic capturing of competitors’ KPIs to assess their competitive edge in the market.​
  • Improving the accuracy of content classification into threat categories was crucial.​
  • An automated evaluation process was needed to replace manual assessments and maintain data for audits and tracking to retain accreditation certificates.​

Solution

  • Devised an advanced automated pipeline architecture using Apache Airflow, offering high flexibility to adapt to changing KPI capture methods and evaluation processes.​
  • Reusable design facilitated the evaluation of additional languages like Japanese and French.​
  • Utilized MLFlow to assess classification KPIs and share the source dataset for further training of core ML models.​
  • Implemented Google Looker dashboard for performance insights, streamlining data visualization and analysis.​
  • Enabled in-depth investigations into computer vision and Natural Language Processing (NLP) models.​

Impact generated

2x

Performant KPIs over competitor to showcase product value

7 KPIs

Captured to generate insights across 8 dashboards

9

Additional languages supported, enhancing global scope of brand safety efforts​

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Client is a pioneer in contextual advertising, recognized for its expertise in ensuring ad displays on safe platforms, targeting audiences with confidence.​

Company

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New
“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New
“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New

Challenges

  • Third party cookie collection being phased out by major tech giants, more than 1/3 of audiences are voluntarily declining cookie tracking.
  • Advertisers are mandated to transition from cookie-less targeting to contextual targeting while improving campaign outcomes.

Solutions

Deep Learning

Models to categorize industry and subindustries relevant sections and denoise

Language Models

Interpret the key concepts from tables, graphs images and running texts

Vision Models

For layout interpretation and correlation of objects in the frame of moment captured

Impact / Metrics

90%+

F1 Score Harmonic Mean of Precision and Recall

50%+

Improved Relevancy Relative to Cookies

99.9%+

Realtime Data Exchange

Tech Stack

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