Benchmarking Exercise with 8nap AI Reveals Our Client can Outperform Competitors

Client is a pioneer in contextual advertising, recognized for its expertise in ensuring ad displays on safe platforms, targeting audiences with confidence.​

The Need

  • The client required data engineering and analytics support to gain insights into their product’s Key Performance Indicators (KPIs).​
  • They sought periodic capturing of competitors’ KPIs to assess their competitive edge in the market.​
  • Improving the accuracy of content classification into threat categories was crucial.​
  • An automated evaluation process was needed to replace manual assessments and maintain data for audits and tracking to retain accreditation certificates.​

Solution

  • Devised an advanced automated pipeline architecture using Apache Airflow, offering high flexibility to adapt to changing KPI capture methods and evaluation processes.​
  • Reusable design facilitated the evaluation of additional languages like Japanese and French.​
  • Utilized MLFlow to assess classification KPIs and share the source dataset for further training of core ML models.​
  • Implemented Google Looker dashboard for performance insights, streamlining data visualization and analysis.​
  • Enabled in-depth investigations into computer vision and Natural Language Processing (NLP) models.​

Impact generated

2x

Performant KPIs over competitor to showcase product value

7 KPIs

Captured to generate insights across 8 dashboards

9

Additional languages supported, enhancing global scope of brand safety efforts​

Getting from a challenge to its solution starts with one click

Gain expertise from Zimetrics global network of experts and find practical solutions to your challenges.

To find out more about us, email
biz@zimetrics.com or complete the form below.