Industries

Media

Powering the Future of Media, AdTech, and MarTech

Zimetrics partners with leading Agencies, Media Companies, Publishers, AdTech innovators to deliver cutting-edge solutions that fuel content experiences, amplify marketing performance, and unlock new monetization avenues. Our domain expertise and technology capabilities span the entire media ecosystem—from content creation and distribution to campaign orchestration and programmatic excellence.

We bring a unique blend of expertise, strategy, engineering, data, ML, and AI to help our clients thrive in a rapidly evolving digital landscape.

Mega Trends

Deliver rich content experiences and maximize monetization opportunities across channels.

  • Content Management Systems (CMS)
  • Digital Asset Management (DAM), Metadata Management
  • Digital Rights Management (DRM), Royalties, Contract Management
  • Content Recommendation Engines
  • Subscription & Entitlement Management
  • Inventory & Ad Space Management
  • Monetization & Affiliate Management
  • Content Performance Analytics
  • Multi-Channel Distribution Enablement
  • Streaming, CTV, OTT, IPTV, iTV, TV anywhere solutions
  • Integrated Media Solutions

Build high-performance platforms that drive programmatic growth and monetization at scale.

  • Demand-Side Platform (DSP) Development
  • Supply-Side Platform (SSP) Development
  • Ad Exchange & Ad Server Development
  • Self-Serve Ad Platforms
  • Programmatic RTB implementation
  • Ad Network & Header Bidding Solutions
  • Inventory Forecasting Engines
  • Programmatic Audio, Video, and (D)OOH
  • Billing and Invoicing
  • End-to-End AdTech Architecture & Engineering Services

Scale smarter with Certified and Expert-Led Media and Ad Operations.

  • Ad Operations & Campaign Execution
  • Ad Trafficking & Campaign Management
  • Programmatic Bid Management and Budget Allocation
  • Multi-platform Execution across DSPs, Ad Servers, and Analytics Tools
  • Performance Monitoring & Optimization
  • Real-time Ad Performance Tracking & Anomaly Detection
  • Weekly/Monthly Reporting with Insights & Action Plans
  • Continuous Campaign Optimization
  • Cross-channel Attribution Setup & Monitoring
  • Audience Analytics & Market Research Support
  • Dashboard Management & Visualization (Tableau, Power BI, Looker, and more)

Elevate marketing execution and drive measurable outcomes through intelligent automation and data-driven insights.

  • End-Customer Implementations
  • Workflow Automation
  • Platform Integrations
  • Media Panning, Media Buying
  • Campaign Management Platforms
  • Unified Campaign Views & Curation Marketplaces
  • Data Management & Audience Targeting
  • Media Spend Optimization
  • Bid Management and Bid Optimization
  • Ad ROI & Attribution Measurement
  • Marketing Mix Modeling (MMM)
  • Analytics, Dashboards & Visualization
  • Ad Verification & Brand Safety Enablement

Empower precise audience targeting and data enrichment with scalable identity and intelligence solutions.

  • DMP / CDP Development & Integrations
  • Data Clean Room Implementation
  • 1st, 2nd, 3rd Party Audience Intelligence
  • Audience Segmentation & Behavioral Profiling
  • Identity Resolution & ID Graph Solutions
  • Data Syndication Pipelines & Marketplace Distribution

We enable and leverage the digital advertising ecosystem of the future.

Outperforming Competitors: AI-Driven Benchmarking for Superior Results

Real-Time Contextual Classification: Ad Tech Powered by AI

Protecting Brands: Content-Level Contextual Analysis and Safety

Data-Driven Insights: Transforming Content Analysis with Analytics

Data-Driven Insights for IP TV Success

Accelerating AI Insights: Snowflake-Powered Content Analysis

Revolutionizing Brand Safety with Contextual Analysis at Scale

Optimizing Search Advertising with Semantic Search Using Vector DB

Server-Side Ad Insertion Platform​

Audience Analytics for Advertising Performance​

AI-Powered Platform for Campaign Design​

Data-Driven Insights for IPTV Success​

Contextual Classification of Webpages

Powering media solutions

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snowflake (1)
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What’s Next in Media & AdTech: Our Innovation Pillars

AI in campaign optimization

Identity resolution & privacy-first advertising

Data clean rooms

Unified cross-channel measurement

To find out more about us, email
biz@zimetrics.com or complete the form below.