Streamlining Operations and Accelerating Product Launch with Composable Enterprise Digital Ecosystem​

Our client is an Oral Hygiene Product Innovator with a remarkable track record of five years of extensive research and product engineering.​


The client faced several challenges as they prepared to launch their innovative product:​

  • Limited Enterprise IT Expertise: The client had built a remarkable R&D organization, however IT was not their forte. With little internal knowledge of enterprise IT technologies, the client needed guidance in choosing and implementing the right applications for various operations, marketing, manufacturing, and ecommerce functions.​
  • Enterprise Application Stack Selection: They required a comprehensive suite of tools to facilitate effective marketing and selling of their oral hygiene device, covering lead generation, marketing automation, customer portal, order management, and more.​


  • HubSpot: We deployed HubSpot for lead generation, nurturing, and conversion, along with marketing automation and efficient case management capabilities.​
  • Shopify: Leveraging the power of Shopify, we developed a customer-facing portal to streamline ecommerce and enable seamless sales of the oral hygiene device and related products.​
  • Celigo: Utilizing Celigo as an orchestration and process automation tool (iPaaS), we streamlined complex integrations with Manufacturing Execution Systems (MES) and Third-Party Logistics (3PL) partners for easy maintainability.​
  • OutSystems: We utilized OutSystems, a leading low-code development platform, to build a portal catering to Dental Practitioners as channel partners, enabling them to market and sell oral hygiene products efficiently.​

Impact generated

  • Quick turnaround of complex solution blueprint​
  • Complex integrations with MES and 3PL completed leveraging full capabilities of iPaaS for easy maintainability​
  • Faster development using low-code development platform resulted in reduced time to market

Related Stories

Unlock faster growth & intelligence.