Success Story

Advisory

Data Pipeline & Executive Dashboard​

Ad Tech company executes Real-Time contextual classification of webpages using multifold classification and interpretation models by leveraging Zimetrics tech-enabled services

Challenges

The client faced several challenges in their revenue recognition process and data management:​

  • Manual and Time-Consuming Processes: The manual generation of schedules for revenue recognition over defined periods was labor-intensive and time-consuming.​
  • Lack of Standardization: The need to standardize the entire data pipeline, from data collection to output, across their clients and clients of clients.​
  • Consolidated View: The requirement for a consolidated view of key metrics and Key Performance Indicators (KPIs) for efficient strategic and tactical decision-making.​

Solution

To address the client’s challenges and streamline their data management, we devised a comprehensive solution:​

  • Cloud-Based Multi-Tenant Application: We developed a cloud-based multi-tenant application that efficiently served as the source and destination of the underlying data pipeline.​
  • Integration with Alteryx: The application seamlessly integrated with Alteryx, a data processing platform. We defined data processing logic to enable data input and consume the processed output.​
  • Executive Dashboard: The processed data output was presented on an executive dashboard, providing a consolidated view of essential metrics and KPIs critical for management decision-making.​

Impact Generated​

  • The new application is highly scalable and capable of handling huge data volumes​
  • Quick turnaround of complex solution blueprint​
  • End-to-end process automation​
  • Faster development using low-code development platform resulted in reduced time to market​

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The client is an advisory, assurance and transformation solutions firm helping finance, audit and compliance organizations achieve sustainable business performance while effectively managing underlying risks.​

Company

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New
“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New
“We are delighted to be working with XYZ company. They have an extremely interesting business and a ‘can-do’ mindset. In the course of our engagement we’ve met with colleagues across 3 continents, and throughout we have encountered people with very high standards and a real appetite for innovation.“
Cyrus New
Associate Partner, Zimetrics
Cyrus New

Challenges

  • Third party cookie collection being phased out by major tech giants, more than 1/3 of audiences are voluntarily declining cookie tracking.
  • Advertisers are mandated to transition from cookie-less targeting to contextual targeting while improving campaign outcomes.

Solutions

Deep Learning

Models to categorize industry and subindustries relevant sections and denoise

Language Models

Interpret the key concepts from tables, graphs images and running texts

Vision Models

For layout interpretation and correlation of objects in the frame of moment captured

Impact / Metrics

90%+

F1 Score Harmonic Mean of Precision and Recall

50%+

Improved Relevancy Relative to Cookies

99.9%+

Realtime Data Exchange

Tech Stack

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Ad Tech company executes Real-Time contextual classification of webpages using multifold classification and interpretation models by leveraging Zimetrics tech-enabled services​

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