Business insights at scale with GA4 and partners’ conversion data integration leveraging fully managed data and analytics services

American media company leader in rankings, analysis, and reporting on colleges, grad schools, hospitals, mutual funds, and car rankings

Need

Understanding and profiling existing GA4 google analytics data, refining requirements to solve customer problem. Developing generic data model to handle various partner and vertical data.

Solution

  • Data Model design: Designed an optimized data architecture within BigQuery to ensure scalability and efficiency.
  • ETL Development: Develop various Dims, Fact, Aggregated tables using DBT, BigQuery and Airflow for ingestion.
  • Visualization and BI: Built dynamic dashboards in Looker to identify insights, revenue leakages, and data inconsistencies, providing actionable intelligence

Impact

  1. Enabled the customer to analyze GA4 data in conjunction with partner conversion data for a holistic view of revenue and performance metrics.
  2. Uncovered revenue leakages and data inconsistencies that were previously undetected.

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The technology consistently delivered on its promises.

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Chief Technology Officer

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Sr. Vice President of Global Engineering

GumGum

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Big part of our success story

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Chief Technology Officer

Avation Medical

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Chief Technology Officer

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I have worked with Zimetrics to develop several very complex, customer-facing solutions, and in the process I've learned what makes Zimetrics valuable and rather unique as a software service provider. Zimetrics strives to create very engaged engineering teams that really understand what my business needs including my customers. And they have all the software service categories to handle most any problem I've asked them to solve, including application development, real-time cloud telemetry, manufacturing systems and embedded diagnostics. With Zimetrics I have a partner who I can rely on to deliver, and who invests in my company's successes for the long-term.

Brent Goldstein

Vice President, R&D - Software & Additive Products

Fresh Health

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Vice President, Engineering & RnD Division

A Global Consumer Electronics Major

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One word: Awesome!

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Manish Panjiar

Founder & CEO

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