Audience Analytics for Advertising Performance​

Leading US AdTech firm partnered with Zimetrics for advanced analytics.

Challenges

  • Build a platform to analyze ad interactions and integrate data from DSPs
  • Develop advanced attribution and custom intent models for deeper analytics.

Solutions

  • Data Hub: Centralized raw and organized data storage supporting ads across formats (Display, Video, IPTV, SEM).​
  • Big Data Platform: AWS-based system processing large volume data with robust query-building and ad hoc analysis capabilities.​
  • Advanced Analytics: Tableau-based reporting with dynamic dashboards, custom intent attribution, and data export features.​

Impact

  • 5TB daily data processing.​
  • Real-time campaign performance monitoring and lift analysis.​
  • 100% Data Science Foundation-ready Data Lake for strategists.​

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