Ad Tech company executes Real-Time contextual classification of webpages using multifold classification and interpretation models by leveraging Zimetrics tech-enabled services​

Challenges

  • Third party cookie collection being phased out by major tech giants, more than 1/3 of audiences are voluntarily declining cookie tracking.​
  • Advertisers are mandated to transition from cookie-less targeting to contextual targeting while improving campaign outcomes.​

Solution

Deep Learning

Models to categorize industry and subindustries relevant sections and denoise

Language Models​

Interpret the key concepts from tables, graphs images and running texts

Vision Models​

For layout interpretation and correlation of objects in the frame of moment captured​

Impact

90%

F1 Score Harmonic Mean of Precision and Recall​

50%

Improved Relevancy Relative to Cookies​

99.9%

Realtime Data Exchange

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