Retail Media is fast becoming the third wave of digital advertising after search and social media. It creates new revenue streams for retailers, gives brands a direct link between ad spends and sales, and delivers shoppers relevant experiences at the point of purchase.
At Zimetrics, we enable retailers, brands, and agencies to thrive in this evolving ecosystem — combining strategy, technology, and data to drive measurable growth.
Our Expertise
Design frameworks that turn retail data and ad inventory into sustainable revenue streams.
Unify POS, loyalty, and digital interactions into a single commerce graph for precision targeting.
Enable privacy-first collaboration and secure data sharing between retailers and advertisers.
Leverage AI-driven audience models and custom bidding to maximize ROAS, incrementality, and category growth.
Deploy Multi-Touch Attribution to evaluate customer journeys across channels.
Develop compelling offerings and go-to-market playbooks to attract brands and drive adoption
Integrate customer data platforms to activate audiences and scale personalized campaigns
Connect seamlessly with The Trade Desk, DV360, Amazon Ads, Criteo, CitrusAd, and more.
Leverage Marketing Mix Models to understand long-term drivers of sales.
Measure true lift and prove impact with robust incrementality experiments.
Transform in-store experiences with interactive digital shelves that connect online and offline retail journeys.
Monetize retail data through secure marketplaces that enable brands to activate commerce insights at scale.
Extend retail media to connected TV and digital out-of-home, capturing audiences beyond traditional websites.
Empower teams with conversational AI reporting and real-time dashboards for accessible, actionable insights.
Who Benefits from Our Expertise
Retailers
Marketing Agencies
Brand & CPGs
Why Zimetrics
for Retail Media & Commerce Media?
We design for ROAS, incremental sales, retailer revenue, and advertiser satisfaction – not vanity metrics.
Deterministic, when possible, modeled when needed – always privacy-safe, consented, and auditable.
Holdouts, geo-tests, switchbacks – experiments are embedded, not bolted on.
Transparent packages, intuitive self-serve portals, real-time reporting, frictionless billing.
Audience modeling, stock-aware bidding, and explainable optimization – not black-box hype.
We stitch POS, loyalty, digital, and supply signals into unified, usable graphs that scale.
Closed-loop sales tie-back, MMM, MTA, and lift testing built into every engagement.
Onsite, offsite, in-store, CTV, and DOOH – one view of audience, spend, and attribution.
Dynamic floor prices, pacing, margin protection, and category growth strategies baked in.
DCO tied to SKU, offers, and context; automated testing that learns and improves performance.
Trade Desk, DV360, Amazon Ads, Criteo, CitrusAd, Snowflake, AWS, GCP, CDPs – ready to plug and play.
FinOps discipline, SLA-driven operations, and regulator-ready privacy and security.
Retail data marketplaces designed with governance, entitlements, and commercial viability.
We co-build, co-invest, and scale with our clients – backing pilots with clear KPIs and sharing accountability for outcomes.
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The retail media opportunity is massive — but capturing it requires the right mix of strategy, data, and technology. Whether you’re a retailer building a new network or a brand navigating multiple RMNs, Zimetrics helps you move faster and smarter.