Transforming Ad Operations for Enhanced Campaign Performance and Efficiency

A US based Ad agency working with multinational brands for their creative ad campaigns, media planning, and brand positioning strategy

Challenges

  1. Complex multi-channel campaigns​
  2. Technical issues​ causing campaign downtimes
  3. Ad fraud and invalid traffic​
  4. Irrelevant ad placement​ and poor viewability
  5. Reduced reach due to ad blockers​
  6. Creative management​ difficulties
  7. Data privacy and compliance concerns
  8. Lack of unified marketing attribution across devices and platforms
  9. Inefficient time management and workflow
  10. Suboptimal ad performance
  11. Integration issues with third-party tools
  12. Human error in ad trafficking

Solution

1. Standardized Processes and Guidelines​

  • Developed detailed SOPs for all ad trafficking aspects
  • Implemented checklists for error prevention

2. Enhanced Quality Assurance

  • Conducted pre-launch testing for campaigns Combined automated and manual QA processes​

3. Effective Cross-Device and Cross-Platform Tracking​

  • Utilized Google Worksheet for data consolidating and KPI computation Ensured consistent implementation of tracking codes and pixels

4. Privacy and Compliance​

  • Stayed updated on data privacy laws (GDPR,CCPA)​
  • Implemented consent management platforms

5. Improved Communication and Collaboration​

  • Established clear communication channels between marketing, creative, and technical teams.​
  • Utilized project management tools (Zen Desk, Salesforce, Jira,SFDC)

6. Detailed Reporting and Analytics​

  • Employed advanced analytics tools (Casper, 1reporting, Metrics, Looker) Conducted regular campaign audits to ensure correctness
  • Implemented ELK stack for campaign performance observability

7. Error Tracking and Feedback Mechanisms​

  • Maintained error logs for pattern identification​
  • Implemented feedback loops for continuous improvement

Impact

  • Achieved 99.9% error-free ad trafficking
  • Eliminated delays in campaign launches​
  • Provided 24×7 support to global clients
  • Improved real-time tracking of KPIs and ROI

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