AI-Powered Platform for Campaign Design​

Leading AdTech player empowering campaign strategists and creative agencies with AI-driven tools.​

Challenges

  • Non-tech creative agencies specialized in creatives but need support to scale ad spend opportunities.​
  • Integrating creative agencies into workflows to leverage relationships with brands.​
  • Enabling campaign strategists to deliver high-performing, data-driven strategies efficiently.​

Solutions

  • Integrated Workflow: Streamlined Ad Ops process from proposal to fulfillment.​
  • Data Platform: Ingested exabytes of data via APIs and cloud storage for actionable insights.​
  • Scalable Storage: Schema validation, ETL, and self-service dashboards for data analysis.​
  • AI Recommendation Engine: Provided optimized cross-channel strategies for reach, frequency, geotargeting, and budget allocation.​

Impact

  • 35% growth in data campaign adoption within agency cohorts.​
  • 9% increase in average deal size for agencies.​
  • Strategic proposals generated in under one minute.​

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