Contextual Classification of Webpages

Leading AdTech company with focus on real-time contextual targeting ​

Challenges

  • Phasing out third-party cookies due to tech industry shifts and increasing user opt-outs (~1/3 of audiences).
  • Transitioning from cookie-based to contextual targeting while improving campaign effectiveness.

Solutions

  • Deep Learning Models: Categorized industry and sub-industry sections while removing noise.​
  • Language Models: Interpreted concepts from tables, graphs, images, and running text.​
  • Vision Models: Analyzed layouts and object correlations in captured frames.

Impact

  • 90% F1 Score for precision and recall.​
  • 50% improvement in relevancy compared to cookie-based targeting.​
  • 99.9% real-time data exchange efficiency.​

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