Transforming Ad Operations for Enhanced Campaign Performance and Efficiency

A US based Ad agency working with multinational brands for their creative ad campaigns, media planning, and brand positioning strategy

Challenges

  1. Complex multi-channel campaigns​
  2. Technical issues​ causing campaign downtimes
  3. Ad fraud and invalid traffic​
  4. Irrelevant ad placement​ and poor viewability
  5. Reduced reach due to ad blockers​
  6. Creative management​ difficulties
  7. Data privacy and compliance concerns
  8. Lack of unified marketing attribution across devices and platforms
  9. Inefficient time management and workflow
  10. Suboptimal ad performance
  11. Integration issues with third-party tools
  12. Human error in ad trafficking

Solution

1. Standardized Processes and Guidelines​

  • Developed detailed SOPs for all ad trafficking aspects
  • Implemented checklists for error prevention

2. Enhanced Quality Assurance

  • Conducted pre-launch testing for campaigns Combined automated and manual QA processes​

3. Effective Cross-Device and Cross-Platform Tracking​

  • Utilized Google Worksheet for data consolidating and KPI computation Ensured consistent implementation of tracking codes and pixels

4. Privacy and Compliance​

  • Stayed updated on data privacy laws (GDPR,CCPA)​
  • Implemented consent management platforms

5. Improved Communication and Collaboration​

  • Established clear communication channels between marketing, creative, and technical teams.​
  • Utilized project management tools (Zen Desk, Salesforce, Jira,SFDC)

6. Detailed Reporting and Analytics​

  • Employed advanced analytics tools (Casper, 1reporting, Metrics, Looker) Conducted regular campaign audits to ensure correctness
  • Implemented ELK stack for campaign performance observability

7. Error Tracking and Feedback Mechanisms​

  • Maintained error logs for pattern identification​
  • Implemented feedback loops for continuous improvement

Impact

  • Achieved 99.9% error-free ad trafficking
  • Eliminated delays in campaign launches​
  • Provided 24×7 support to global clients
  • Improved real-time tracking of KPIs and ROI

Related Stories

Patient-Friendly Nerve Simulation Therapy Platform Resolves OAB Challenges with AWS-Based Centralized Logging Solution

Benchmarking Exercise with 8nap AI Reveals Our Client can Outperform Competitors

Zimetrics Ensures Market-Ready Medical Device with Secure Boot Implementation, Saving Costs and Time-to-Market.

The technology consistently delivered on its promises.

Earlier this year, I partnered with Zimetrics to integrate AI automation into our document review process for our car subscription service. I wholeheartedly endorse both Zimetrics, the Zimetrics team, and their top-tier tech. Our challenge was two-fold: 1. We needed AI to streamline our document processing for customer applications. 2. We wanted to enhance our digital customer experience. Zimetrics' 8Nap AI platform was the answer. The technology consistently delivered on its promises. The model training process, which often can be complex and intricate, was remarkably straightforward. The AI quickly adapted to the diverse documents we handle, maintaining high accuracy. Surprisingly, even with a modest set of example documents, we accomplished a thorough model training. The integration process was smooth, and the platform allowed for quick customizations to fit our specific needs, all while upholding strict security and compliance standards. Special credit goes to the Zimetrics team. Their expertise and professionalism shone through from day one. But it was their dedication to our needs that truly stood out. They ensured open communication, clear planning, and consistently met our timelines. In summary, I strongly recommend Zimetrics and their 8Nap AI platform. Their technology is impressive, and their team is a valuable partner to any business. I eagerly look forward to further incorporate their AI-powered automation technology into all our document-centric processes.

David Kaganovsky

Chief Technology Officer

GO Subscription

go

Genuine commitment to client success

Zimetrics consistently delivers outstanding customer service, combining responsiveness with a genuine commitment to client success. Their team is passionate about working with cutting-edge technologies and goes out of their way to support our software and teams. Within a relatively short period of working with them, we have been able to transition one of our functions completely to them.

Vaibhav Puranik

Sr. Vice President of Global Engineering

GumGum

gumgum

Big part of our success story

At Avation Medical, we truly value our partnership with Zimetrics. Their team brings a wealth of knowledge in all aspects of healthcare software including firmware, mobile apps, cloud data, DevOps and eCommerce, which greatly helped us with seamless integration. The team runs projects efficiently, independently and diligently, with clear understanding of business and patient needs. It has been my pleasure to work with Zimetrics, as they continue to be a big part of our success story.

Manish Vaishya

Chief Technology Officer

Avation Medical

avation

Professionalism and Expertise

Zimetrics has proven to be an excellent offshoring partner, providing us with skilled engineers from India. Their team's contributions have significantly enhanced our projects, and their professionalism and expertise have made collaboration seamless. We value our partnership with Zimetrics for the quality and reliability they bring to our extended team.

Ken Weiner

Chief Technology Officer

GumGum

gumgum

A partner who I can rely on

I have worked with Zimetrics to develop several very complex, customer-facing solutions, and in the process I've learned what makes Zimetrics valuable and rather unique as a software service provider. Zimetrics strives to create very engaged engineering teams that really understand what my business needs including my customers. And they have all the software service categories to handle most any problem I've asked them to solve, including application development, real-time cloud telemetry, manufacturing systems and embedded diagnostics. With Zimetrics I have a partner who I can rely on to deliver, and who invests in my company's successes for the long-term.

Brent Goldstein

Vice President, R&D - Software & Additive Products

Fresh Health

proclaim

Deep Expertise, Complete Ownership, Specialized Consulting

Zimetrics played an instrumental role in a high-tech solution for us, involving diverse Big Data technologies with high-performance engineering and web-scale considerations. Besides everything else, what stood out was their breadth of expertise, their deep skill level, and a comprehensive consultative approach with a keen customer success focus.

Vice President, Engineering & RnD Division

A Global Consumer Electronics Major

electronics

One word: Awesome!

Zimetrics partnered with us to build an analytics platform for our stealth mode startup, which aims to disrupt the call center industry. The experience of working with Zimetrics has been pure joy and the planning, timeliness, quality, thoughtfulness, cost and impeccable execution has put us on a very strong footing. I must also confess that it has been a personally very humbling experience for me, as before meeting the Zimetrics team, I used to consider myself to be an expert in Business Intelligence - Just Sign up!

Manish Panjiar

Founder & CEO

XTaaS Corporation

xtaas

Unlock faster growth & intelligence.

Connect Now