Darshan leads strategy and its execution for the Media and AdTech practice at Zimetrics. With over two decades of deep expertise in AdTech, MarTech, Digital Media, Publishing, and Digital Transformation, Darshan brings a stellar track record of driving innovation and delivering value for global media agencies, AdTech providers, and publishers across North America, Europe, the UK, and APAC.

An AdTech industry veteran, Darshan’s career highlights include pivotal roles at Merkle (a Dentsu company), at SPH Media in Singapore and business consulting leadership roles. His thought leadership extends to being an active contributor to various Councils at IAB Southeast Asia and India and other leading industry forums.

An alumnus of NUS Business School, Darshan’s passion lies in creating Customer Success by leveraging the confluence of Data, Digital & AI to drive success in today’s fast-evolving Media and Entertainment, AdTech and MarTech ecosystems.

Outside of his professional pursuits, Darshan finds joy in Swadhyay, a global spiritual self-study movement that emphasizes individual reflection and learning, primarily based on the teachings of the Vedas, Upanishads, and the Bhagavad Gita. He also enjoys photography, traveling, and trekking, with his photo contributions as a Google Local Guide having garnered 12M+ views.